Facebook is a great new opportunity for you to promote your products to millions of people. You can use the infinite power of social media to help your company become the most successful it has ever been. The following article can help shape your marketing strategy on Facebook.

If you are using Facebook for business, do it professionaly. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. Maintaining a professional tone will help people to regard your business with trust and respect.

Does your page stand out from the competition? You can do so by giving your page an attractive and eye-catching design. Users on Facebook are attracted to these pages over plain ones.

Try a giveaway as a way to boost your Facebook marketing. Encourage new subscribers by offering free products. Post who the winners are to your Facebook page; do this often to grow your business.

Link all of your content to your Facebook page. If you have a blog on your site, have a summary and link post automatically on your Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Your Facebook page needs to be monitored for spam at all times. Sites that are riddled with spam can end up turning potential customers off. Your administrators can update the filters as new spam is added to your page.

Never let spam overrun your page. There are some filters that can be put into place if you can’t monitor your site all of the time. Any page administrator can input keywords in this particular tool which are then automatically filtered out.

Answer all questions and comments sent to you via Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. If you have a page on your site that holds the information they need, share the link with them.

Try holding a giveaway. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.

When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.

When you’re trying to make your business do well, then you’re probably feeling quite a bit of pressure if you’re a marketer. Start your Facebook marketing campaign and watch your business change for the better. Give yourself the edge over your competition by implementing what you’ve just learned.

Be sure your posts are valuable. Your followers should be able to get something valuable out of each post you make, whether it’s a deal, a bit of knowledge or some inside information on your latest product. Refrain from promoting your brand too much, as this can get frustrating.