Almost everyone in this country is using Facebook. You can also get ahead in business this way. While Facebook does offer paid options for marketing your business, there are also plenty of free options at your disposal. Whether you use the free options or the paid options, the following advice will help.

Do not let SPAM overrun your Facebook page. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Any approved person can access the page with these tools if they know the password.

Hold Facebook contests. When a person likes your page, they can enter a drawing to win a great prize. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

Consider Facebook as one way to share information. Facebook is not only about socializing; it’s a major source of content. Use it in that way for your brand. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.

Have you looked into using custom tabs on your Facebook page? They let you get information together in an easily readable format. For example, if a contest is going on you can have a tab there to get more information about it.

Giveaways are a great method of drawing attention to your page. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.

Don’t forget about your existing audience. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. For a stronger Facebook marketing campaign, your audience should feel respected. Communication leads to a great relationship with your customers.

You should think about the opportunities on Facebook with direct advertising. You are able to customize your ad so that only one gender or a certain age group can see it. You can also work within a budget and do as much or as little as you would like. A long-term commitment need not be made. Your ad can be taken down at any time.

Be sure that anything that you post online has a link to your Facebook page on it. If you write a blog, make sure that new posts appear on Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

This article has hopefully given you some solid information to help you get started with your marketing campaign. Because Facebook is so affordable, it is easy to implement the tips you have learned here. Begin as soon as possible, so that you can get a jump on the competition. But you never know, perhaps they are reading this article as well so why delay things further?