Facebook is the most popular social media site in the U.S. But, it can be a great tool to market your business. Facebook does have some marketing options that require payment, but some of the most successful businesses can implement free ideas as well. No matter if you pay or just utilize the free options, these tips will benefit you.

Hold Facebook contests. Reward them with prizes and incentives if they like your page. Always actually send the prize or you’ll ruin your reputation.

Keep your page creative and different from other pages. Adding great photos and unique color combinations really helps. These pages are more enticing.

Consider establishing a Facebook group instead of or in addition to your page. This will help generate an online community for better interaction. This will also give you the ability to inform your subscribers of updates.

Answer any questions and respond to comments on Facebook. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. When you already have an answer available on your website, link to it.

Try making a group as an alternative to creating a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Make sure to put your current audience in the forefront of your priorities. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. This makes people get into your brand a lot more, so never forget to acknowledge your followers.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Buy a Facebook ad. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. You can use your own budget, doing as little or as much as you want to do. One of the advantages is that a long term commitment is not required. The ad can be stopped at any time.

If someone takes the time to comment on your wall, give them the courtesy of a response. This will show that you care about what they have to say. You should consider a Facebook post like an email or a telephone call.

Build a solid fan base on Facebook to succeed with your marketing. This means that your focus should be on building your follower count until you have around 5,000 people following you. Your conversion rate will climb quickly after you have gained several thousand fans.

Be sure your posts are valuable. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. Don’t be too much of a salesman, however, or people will get tired of your updates.

You now have a good bit of information to use in your marketing campaign on Facebook. Since Facebook is not expensive to use, using the above tips should be easy. Begin right away, since competitors many not be using Facebook yet. However, they might read this article too, so get started!

One of the best marketing tactics is to hold a giveaway. Offer a contest or a giveaway to your current customers. It may cost you small amount, but you will have more people to communicate with.