Are you advertising on Facebook? If not, you have no way of reaching out to millions of people who could turn into customers. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Keep reading for ideas on creating an effective marketing approach for your business on Facebook.

Try your hand at Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. To attain more reach into your market, you should try purchasing Facebook ads. They are not expensive, and can make a substantial difference.

Contests can be used to your advantage. You could throw a photo contest, for instance, with customers using your product in unusual ways. Always award the prize though; you don’t want to be viewed as dishonest.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. You only need to set up the specific offer and then promote it on your page. If the offer is very good you can also promote it to those who are not fans.

Custom tabs can help you make your Facebook marketing strategies more efficient. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For instance, your current giveaway can have its own tab that lets your followers know how things work.

Posts about your business should always be professional. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. If you stay professional, people will always view you that way.

Offer an exclusive coupon, sample or great deal for those who “like” your page. You can garner lots of attention via “likes.” Think about offering something that is free and exclusive when they “Like” your page. It could be something everyone gets or even a sweepstakes. Making it lucrative can work well for you.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Instead, put your money into Facebook ads.

The best way to engage your followers is to reply to what they write on your wall or about your company. It is important to monitor your wall daily and to check out @ messages for your brand as well. When it is someone complaining, you must reply immediately.

Most people market on Facebook because they want to improve their sales. Set yourself a monthly sales goal when you start marketing on Facebook. This will help you to increase the amount of money that you bring in. If you don’t reach your goal, reevaluate what you are doing.

Hopefully, now you are ready to do more with your business and Facebook. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! There are many improvements and tweaks that you can make to your page. Apply these tips for improved results.

Be certain that your online content is linked from the Facebook page of your business. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.