How much do you know about online marketing? Are you using Facebook to it’s full marketing potential? Are you more familiar with older marketing method and want to become more current? The following article will share some Facebook marketing tips that you don’t want to miss.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Offers can include discounts and prizes for users “liking” your page. Always award the prize though; you don’t want to be viewed as dishonest.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Reward them with prizes and incentives if they like your page. Follow through and actually award a prize or you will appear dishonest.

Think about buying Facebook ads. You can customize your ad by having people of a certain age or gender view it. You can also set a budget for yourself so that you spend as little or as much as you can afford. And best of all, you are not committed long term. The ad can be stopped at any time.

Select your updates carefully. People will lose interest right away if you are not posting any valuable content. Keep your updates helpful, educational, or entertaining. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

A great way to interact with your subscribers is to respond to their comments on your wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Make sure to respond to both positive and negative feedback.

Make sure any posts you list have value. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.

Never share updates that don’t relate to your field. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Keep the business and personal pages separate so you can focus on your business better.

Never let spam overrun your page. Sites that are riddled with spam can end up turning potential customers off. You will be able to set up a list of keywords that will be filtered off of your page.

This article can level the playing field for newbies who are competing with the traditional marketing methods used by the old pros. This will only be true if you use the tips you just went over, however. Begin to plan a campaign now, and put these tips to good use.