Facebook is a site that most people in this country use. However, it can be used by you to better your business. There are many marketing options available to increase exposure. Read on to find out more.

Giveaways are a great method of drawing attention to your page. Offer these free items to those who subscribe to your page. Update your Facebook page with the winners, and repeat this any time you want more fans.

Offering contests is an effective way to increase your fan base. Offer users prizes and discounts in exchange for encouraging people to like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Try developing a group rather than a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. This will also give you the ability to inform your subscribers of updates.

Facebook Offers can help you get the word out about a giveaway. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If it’s a good offer, it can be promoted to non-fans.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Just create the offer and then make it a Promoted Post. If the offer is extra special, you can promote it to people that aren’t fans as well.

Custom tabs can help you make your Facebook marketing strategies more efficient. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For example, a contest can have its own tab so that it stands out.

When you use custom audiences, you are able to target your ads to them by using their email addresses. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Custom tabs can help you make your Facebook marketing strategies more efficient. The tabs will let you present your information in an organized manner. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

When a person “likes” your page, reward them with a unique gift or special offer. These “likes” can bring new attention to the Facebook page. Think about offering something that’s exclusive and free to those that like your page. It could be a sweepstakes prize or something offered to everyone. If you offer something they want, they will likely click the button.

Your want to post content with value. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Steer clear of selling too much, however, or you may tire your followers too quickly.

Interact with your existing audience. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. Respecting your audience will lead to a successful marketing campaign. Communication leads to a great relationship with your customers.

Develop a group intended just for the business. This can only be a one-stop shop where people can ask questions and customers are able to chat with one another. You can inform group members of special discounts and offer them all types of useful information. You can quickly get to know some of your customers.

This article has hopefully given you some solid information to help you get started with your marketing campaign. Facebook is a very affordable method of marketing and implementing all that you’ve learned from this article is in your best interest. Get going now to get a head start on your competition. But you never know, perhaps they are reading this article as well so why delay things further?

Offer an exclusive coupon, sample or great deal for those who “like” your page. People pay attention to a page with a high number of likes. It is appealing to users to get a free gift when they give a page a like. This will grab people’s attention rather than asking them to like the page. Making it lucrative can work well for you.