Facebook has millions of users. You are likely among them. If you are a business owner, you should understand that there are ways to reach a completely new sector of potential customers. Keep reading for Facebook marketing tips.

Increase customer engagement by commenting on the things they post on your Facebook wall. You should monitor your wall regularly and also any related @ messages. Share your thoughts, particularly if it is a customer service issue.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Provide people with prizes and discounts for liking your page. Always award the prize though; you don’t want to be viewed as dishonest.

Host a giveaway to get some extra attention for your presence on Facebook. You can encourage buyers to join when you offer some free products to your regular subscribers. Post who the winners are to your Facebook page; do this often to grow your business.

You may wish to create a Facebook group rather than a Facebook page. This can encourage subscribers to make a community online and communicate regularly. You can have both a group and a page, the page for updates and the group for interactivity.

A great way to interact with your subscribers is to respond to their comments on your wall. Therefore, you will need to pay attention to all postings received. Reply to all your subscribers, particularly those that have questions and/or concerns.

Always be sure that you’re answering things when people ask you questions or leave you comments. Thank them for contacting you, and try to give helpful answers to their questions. Put a link up to your website should you have something on there that is relevant.

Before you do anything else, you must build your audience. Wait on marketing your products until you have a fan base. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Link all of your content to your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. You need to make sure it is good attention. Make postings on other Facebook pages only if you have worthy content. Avoid spamming at all costs.

Facebook marketing is all about eventually selling more of your product. Setting monthly goals will help you do this. It is good to garner lots of “likes,” but you also want to convert them to sales. If you are disappointed in your sales, it might be time to make changes in your business strategy.

Facebook is a great place to share information. It is not just a place for chatting, but a great place to share content too. Treat it that way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You will see that Facebook really can drive a great deal of traffic.

Facebook Marketing

Commit solid resources to your Facebook marketing plan. Facebook marketing shouldn’t just be a side campaign; you need to be serious about it. Anyone who takes over this responsibility cannot be working on 20 other projects; Facebook marketing will never get the time that it deserves to reach its full potential. Distribute the resources to get more out of it.

Utilize custom tabs. These allow for increased organization, making your page very user friendly. As an example, if you wish to hold a contest, put all the information regarding this in one tab.

Always allow people to comment on your page. This is not a smart tactic to use to control inappropriate comments. Your users will feel like they don’t matter to you if it appears you don’t want to hear from them.

Now that you have come to the end of this article, you know some things about Facebook marketing. By following the advice from this article, you are sure to have a successful marketing campaign. Begin today so that you can be shocked at your success!

Consider buying a Facebook advertisement. You can tailor your ad so that only people of specific age or gender criteria see it. You can set a budget and work only as much as you want to. Finally, you don’t have to commit long-term. Your ad can be stopped at any time.