Do you have a Facebook business page? You could be missing lots of potential customers if it isn’t. Make sure that you create your page so that you can reach out to these clients. Keep reading in order to find out how to develop a good marketing strategy on Facebook.

Consider holding online contests as a means of your Facebook marketing plan. Provide fans with coupons or even a product when they share or Like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Reply to any comments left on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply back, particularly if it is a complaint or someone who needs service immediately.

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Reply to followers when they write something on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is important to reply to everyone, even more so if it is a complaint or a question.

You may want to try Facebook ads. Your products or service will only receive so much promotion from your normal postings. Purchasing Facebook ads will help you reach your goals. They aren’t pricey and they can help.

Buy a Facebook ad. These can be customized for people of a specific gender or age to see them. You can set a budget and work only as much as you want to. Finally, you don’t have to commit long-term. You have the ability to stop the ad at your convenience.

Do not leave out people that are already fans. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. If your fans think you respect them, your marketing will be successful. This makes people get into your brand a lot more, so never forget to acknowledge your followers.

Make sure to give someone incentive if they “like” your page. Having a lot of likes brings attention to your page. Think about giving folks something unique and free if they give your page a “like.” This will grab people’s attention rather than asking them to like the page. The more benefit they receive, the quicker they will click that button.

If your business wasn’t previously on Facebook, you should be inspired to establish a presence now. You should now have all that you need to begin your Facebook marketing campaign. Regardless of how experienced you are with Facebook, there is always room for improvement. Use what you learned and watch your business progress.

Have a giveaway. Offer a contest or a giveaway to your current customers. You do not need invest much money, but you can increase your base of potential customers.