Do you need to market a service or product, but are uncertain how to begin? If this sounds like you, Facebook is an easy way to get started. This will get you out there to millions of different people. If this interest you, the following article is a great starting point.

Communicate with your fans on a regular basis so you are aware of what they want. Pay attention to any posts that people make. Many successful businesses have gotten several marketing ideas from the public. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.

You can quickly expand your viewers on Facebook by holding a competition. When a person likes your page, they can enter a drawing to win a great prize. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Just be sure you actually follow through or your business will not be trusted.

Reply to people when they post on your page. You need to monitor your wall, and any direct messages you receive. When it is someone complaining, you must reply immediately.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. Add pictures and color. This will attract the most amount of customers.

Be sure to link all content published online back to your Facebook page. If you write a blog, make sure that new posts appear on Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

Consider using Facebook advertisements. Normal posts to your Facebook page will only promote your products to your current followers. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They are not expensive, and can make a substantial difference.

Facebook Offers can help you get the word out about a giveaway. Just get the offer all set up and change it to “Promoted Post.” If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

Look at Facebook as a great way to post content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Use it in that way for your brand. Write blog posts and then promote them using your Facebook page. You can reach significant numbers of people on Facebook.

Choose updates wisely. Subscribers will lose interest quickly if the content you share isn’t valuable. Your updates ought to be entertaining, helpful and educational. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

Target advertisements directly to your customers by using the “custom audiences” tool. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Now you can see that with a little time and effort, Facebook marketing can be a great tool. The information from this article will get you off on the right foot. When your messages reach millions of people, you’ll see it was all worth it.