Facebook is very popular because of how it brings people together. Have you ever considered using it to market your business? The following advice will teach you how to properly use this marketing method.

Make sure to communicate with your fans to understand their needs. If a person takes time to post on your page, make a note of what they said. You can alter your marketing ideas to match what your customers want. When someone posts on your page, make sure to respond to them.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Give away free items to loyal or potential customers. Give away a desirable product to get people excited. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

Never let a Facebook page get overridden by spam. Employ filters that can keep tabs on your page even if you’re not logged in. Any page administrator can input keywords in this particular tool which are then automatically filtered out.

The goal of using Facebook is to garner more sales. Setting monthly goals will help you do this. This will help you to increase the amount of money that you bring in. When you’re not getting results, change your strategy.

Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. Set up your offer and switch it to Promoted Post via your Wall. If it’s a good deal, you can give it to people that do not even like your page yet.

Use custom tabs to make your page stand out. This organizes your information and keeps your site professional. For instance, your current giveaway can have its own tab that lets your followers know how things work.

Don’t assume Facebook is the best choice for marketing on social media. Although many people use Facebook, make sure that your target audience uses the site as well. Before starting your new campaign, do some research into your target audience and which social network they prefer.

If you want to only target current customers, use “custom audiences”. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Rather than thinking Facebook is just for kids or people to get in touch with each other, realize how powerful it is for marketing purposes. Facebook marketing works for businesses both large and small, local and global. Use this information to guide you through effectively marketing your business on Facebook.

Hiding your content from non-fans is an effective method in converting visitors into followers. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. Don’t put too much of your page behind barriers, though, or it’ll get hard to draw anybody to it through SEO and other marketing methods.