It is very likely that most of your family is on Facebook. You might even find your Grandma or Mom on Facebook also. But are your current and potential future customers on Facebook? If so, then Facebook marketing might be for you, so read on to find out what it takes to do such a campaign right.

A great way to interact with your subscribers is to respond to their comments on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) It is important to reply to everyone, even more so if it is a complaint or a question.

One method for generating interest in your business is by having a giveaway. Encourage new subscribers by offering free products. Update your Facebook page with the winners, and repeat this any time you want more fans.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and switch it to Promoted Post via your Wall. You may find yourself with new followers if its a great offer.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This will lower your costs and increase profits in the long run.

Consider creating a Facebook group rather than just a page. A Facebook group allows users to have their own community. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.

Do not leave out people that are already fans. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Your audience must feel respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

One of the best marketing tactics is to hold a giveaway. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. You will have the chance to communicate with a large amount of people.

Promote a contest using Facebook Offers. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

Offer an exclusive deal to those that “like” your page. If someone likes your page it will get you a ton of exposure. Think about offering something that is free and exclusive when they “Like” your page. It could be a sweepstakes of some kind or a free sample. If you offer something they desire, they will not think twice before clicking that button quickly.

If you are on Facebook, you know what customers want from a company’s Facebook page. Pair this knowledge with the advice from this article to create a great campaign. Put a lot of effort into Facebook if you want to reap the benefits.

Remember the audience you already have. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. If you want to do well with Facebook marketing you are going to have to respect your audience. This makes people get into your brand a lot more, so never forget to acknowledge your followers.