Facebook offers numerous opportunities to connect and communicate with new and existing customers. Social media websites are great outlets to market a business. Keep reading to find out how you can put Facebook to work for your brand.

Reply to people when they post on your page. Monitor your wall daily and make sure to respond to people within 12 hours. It is important to reply to everyone, even more so if it is a complaint or a question.

It is important that your published online content is linked to your Facebook account. Link post summaries of blog entries from your site onto Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

Host a giveaway to generate attention. Encourage people to subscribe by giving something away to some of them. Put the list of winners on your wall, and keep doing this every time you have a contest.

Don’t let spammers overtake your Facebook page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.

Try to use Facebook ads. Routine postings can only get you so far in terms of promotion. To really maximize your marketing efforts, you should purchase Facebook ads. They aren’t too costly, and can make a world of difference.

Consider Facebook to be a platform in sharing content. It isn’t just informal chit-chat, it can be a large content format. It should be thought of in this way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Traffic volume to Facebook pages tend to be quite high!

Have you looked into using custom tabs on your Facebook page? You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For example, a contest can have its own tab so that it stands out.

Your Facebook page needs to be monitored for spam at all times. Even if you aren’t around, you can put filters in place which will monitor and guard your page. You will be able to set up a list of keywords that will be filtered off of your page.

Are you prepared to use Facebook to expand your customer base? Many people use Facebook and it’s a great marketing tool. Use the tips shared in this article and you can reach out and grow your audience.