Because of the ease with which people can connect with their friends and relatives on Facebook, the site has become immensely popular. You can take advantage of this by marketing on Facebook. Read these tips to learn how you can do this properly.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Provide people with prizes and discounts for liking your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Social media has to be taken in a serious manner to make profits. If you stay professional, people will always view you that way.

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply right away, particularly if the posting included a complaint or customer service request.

When someone sends you a message or comments on your page, reply to it. Thank them for contacting you, and try to give helpful answers to their questions. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.

Create a Facebook ad. Your products or service will only receive so much promotion from your normal postings. To attain more reach into your market, you should try purchasing Facebook ads. They are inexpensive and can add another dimension to your Facebook marketing.

You can improve the value of your Facebook page by changing the tabs to suit your business. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For example, a contest can have its own tab so that it stands out.

Consider buying advertisements on Facebook. You are able to customize your ad so that it reaches your target audience. You can work within a certain budget, doing as little or as much as you desire. A long-term commitment need not be made. You can stop your ad whenever you want.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You can do so by giving your page an attractive and eye-catching design. Most users on Facebook are visual.

If someone ‘likes’ your Facebook page, give them a deal. These “likes” can bring new attention to the Facebook page. Think about giving folks something unique and free if they give your page a “like.” It could also be something like a sweepstakes. They will click very fast if there is something free in return.

Using Facebook to market your business is one of the most effective things that you can do. There are so many ways to market your business on Facebook. These tips will help maximize your company’s profits using Facebook marketing.

Keep spam off of your Facebook page. There are some filters that can be put into place if you can’t monitor your site all of the time. Keywords which you or a fellow administrator have chosen will be filtered out automatically.