Millions of people log on to Facebook each day. You may even be one of them. As a business owner, you can use Facebook as a tool to market your brand. The following tips will teach you more about Facebook marketing.
Communicate with fans on a regular basis. Take note of things posted on your page. Lots of successful companies have implemented useful marketing strategies from their consumers. Do not neglect your following, as they are the keys to your success.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offers can include discounts and prizes for users “liking” your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Engage your customers by replying to their posts as much as possible. This should include monitoring the wall comments as well as @ messages concerning your company. This is particularly important if the comment that has been left for you is negative.
All content that you post online should be linked from the Facebook page. For example, link a summary of your blog onto Facebook if you have one. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Your conversion rate will be better and your campaign will be less expensive as a result.
Think about creating your own group rather than just a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
Fan Base
It can be helpful to be active on other Facebook pages instead of just your own. When posting on other’s Facebook pages, it can get you significant attention. Be sure it is positive attention, though. Only post to another page when it is valuable content. Don’t ever spam!
Build a solid fan base on Facebook to succeed with your marketing. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. Your conversion rate will climb quickly after you have gained several thousand fans.
Never neglect your existing base. Many people concentrate on getting new fans but forget the patrons they have already. You have to respect your audience if you want to be successful with Facebook marketing. Doing so creates brand evangelists that will spread the word to others.
Free giveaways are some of the best tactics for your marketing plan. Offer a free gift to people who opt in to your newsletter or like your social media pages. You won’t lose much money, and you will be able to communicate more with your customers than before.
Use care in selecting your updates. If your updates have no value, your subscribers will lose interest fast. Your updates ought to be entertaining, helpful and educational. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
Offer an exclusive coupon, sample or great deal for those who “like” your page. You can garner lots of attention via “likes.” Giving a gift in return is good marketing. It could be a sweepstakes prize or something offered to everyone. If they want the item you’re giving away, they won’t mind subscribing to your page.
Be sure your postings are valuable and relevant. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
You now should understand Facebook marketing back and forth. Once you put such advice into action, you will see that it is not as hard as you thought, and the results can be amazing. Start today; you’ll be surprised at the success!