Facebook ranks as the most popular website in social media. Millions of individuals are members. So, if you own a business, you have to become friendly with Facebook if you want to open your business up to a plethora of users. Keep reading to find out more.

Use a giveaway in order to drum up attention and interest on Facebook. Offer these free items to those who subscribe to your page. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

It is important that all online content is linked back to your Facebook. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.

Do not let spam overtake your page. You can monitor your page with certain tools, even when you are not online. Page administrators can add keywords into the tool that will help keep things filtered.

A page is great, but a group might be a better idea. A group creates a community of users all interested in a common topic. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

Increase your Facebook marketing interface’s efficiency by using customized tabs. The tabs will let you present your information in an organized manner. For instance, if you have a contest going, a tab for that can be included.

Don’t forget the people that are already subscribed to your page. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Your audience should feel respected. This will help fortify your brand and personality.

When using Facebook, think of it as a strong platform for sharing quality content. This can be a formal tool to get your business on the map. Treat it that way. Use Facebook to promote your blogs from other channels. You will see that Facebook brings you a great deal of traffic!

Carefully choose your updates to create more interest. People don’t want to be flooded with sales jargon or spam. Your updates should be educational, helpful or entertaining. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.

Respond to any comments in your inbox or on your wall. If a person takes the time to try to reach you, you ought to speak to them. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

Promote a contest using Facebook Offers. You only need to post the offer and then change it to Promoted Post on your wall. You may find yourself with new followers if its a great offer.

This article talked about how Facebook is a new and exciting way to connect with customers and grow your business. Use what you have learned in this article to make the most of this valuable marketing possibility. It’s time to start integrating Facebook into your marketing strategy.