People probably spend way more hours than they should on Facebook. However, it’s a great tool to use if you’re going to be using it for marketing purposes. Millions of people are Facebook members, and you can see amazing results when you reach them. Learn how below.

Contests can be used to your advantage. Offers can include discounts and prizes for users “liking” your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Generate a buzz by offering a freebie through Facebook. Give away a desirable product to get people excited. Post who the winners are to your Facebook page; do this often to grow your business.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. This should include monitoring the wall comments as well as @ messages concerning your company. Reply right away, particularly if the posting included a complaint or customer service request.

Always answer all the questions and comments sent to you via Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

All content that you post online should be linked from the Facebook page. Link post summaries of blog entries from your site onto Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. They let you get information together in an easily readable format. For instance, when you have a contest going on, make a tab for just content info.

Offer an exclusive deal to those that “like” your page. Likes are something that can make your Facebook page popular. Send something free to a client if they go to your page and like it. You can run a contest or provide it to anyone who Likes your page. If you offer something they desire, they will not think twice before clicking that button quickly.

Facebook Offers is a great tool for promoting giveaways and contests on your site. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If it is a really good offer, you can even promote it to non-fans.

Your want to post content with value. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.

Create a group for your business. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. Use this group to share information and offer discounts. This is a terrific method of learning all about your customer base.

Target advertisements directly to your customers by using the “custom audiences” tool. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Be sure to establish a personality for your brand. If people find your information to be bland, they will think that about your business. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”

Look for leadership opportunities. Facebook is something you can use to your advantage if you want to build leadership within your niche. Find opportunities to share your expert knowledge in the area of you specialization. That is going to expose your brand to new and potential customers, which can only make you more popular.

Do not leave out people that are already fans. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. Respect and reward your audience as much as you can. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

Other people can use Facebook to share quotes or play games, but you can build your business with it. You now have the advice you need to reach these users. You will accomplish incredible things if you take what you have learned and use it.