You always need to know what is trending in your industry so that you can tailor your marketing strategies to suit. Facebook marketing is a valuable tool that many businesses use. This article will show you all of the best practices you need to know.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Give discounts or prizes to people who share or actively market your page. Follow through and actually award a prize or you will appear dishonest.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offers can include discounts and prizes for users “liking” your page. Always actually send the prize or you’ll ruin your reputation.

You can get additional interest to your Facebook campaign when you use a giveaway. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Announce winners on your page and repeat as necessary.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Plain pages don’t get the attention professional looking pages do.

Create custom tabs on your business Facebook page. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For example, if a contest is going on you can have a tab there to get more information about it.

Facebook Offers lets you provide freebies or host contests easily. Just get the offer all set up and change it to “Promoted Post.” If it’s a good offer, it can be promoted to non-fans.

You need a good fan base when you are using Facebook as a marketing strategy. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After that, you are sure to see a big jump in conversion rates.

If someone ‘likes’ your Facebook page, give them a deal. Likes are a good way to raise the profile of your page. You can give away coupons for your product or maybe free samples. It could be a sweepstakes of some kind or a free sample. If you offer something they want, they will likely click the button.

Know when you ought to make posts about the business outside of a personal Facebook page. If you are posting on a page that isn’t your own, it can gain you attention. Make sure it’s the kind of attention you want. Only post to another page when it is valuable content. Avoid spamming because this will just annoy people.

Don’t think about the negatives of using Facebook, think about advantages to using it. Because it’s something that can reach out to so many people, there are quite a few things that this type of marketing can do for you. Keep these tips in mind moving forward.

A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. Casual visitors will turn into followers in order to gain access to the fans-only content. Just hide a small portion of content so you don’t lose SEO.