Facebook is one of the most essential tools to use to market your company online. Facebook is currently the most popular social media site worldwide and many businesses use it to help them with marketing. If you want to get more customers in the door, the tips in this article will show you how to do that using Facebook.

When using Facebook to market your business, always remember to post in a professional manner. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. This will help to increase the credibility of your page.

Consider holding online contests as a means of your Facebook marketing plan. Offer prizes or special deals to those who like your page. Follow through with your prizes and discounts, or you will lose customers.

Does your page stand out from the competition? You may do this through your choice of page color and the addition of graphics. Users on Facebook are attracted to these pages over plain ones.

Your Facebook page needs to be monitored for spam at all times. There are some filters that can be put into place if you can’t monitor your site all of the time. If you have different page administrators, they can help you with this.

Consider Facebook ads. Regular postings only go so far when it comes to promotions of goods and/or services. If you want to reach a lot of people all at once you should try buying an ad on Facebook. These will add to the traffic that your product brings.

Facebook is a great place to share information. Facebook does not only relate to everyday chit chat, but it is also an important content format. Don’t neglect this powerful marketing tool. Use Facebook to promote your blogs from other channels. Facebook can drive a ton of traffic to your sites.

A fan base is something that you will want to expand as much as possible. Wait until you have a decent number of fans before you invest a lot of money in marketing. Your conversion rate will climb quickly after you have gained several thousand fans.

Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. This organizes your information and keeps your site professional. For instance, use a custom tab for any contests you might run.

Offer an exclusive product to people who “like” your page. Your page can get a great deal of attention when your page is liked. Send something free to a client if they go to your page and like it. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If someone sees a chance to get something of value, they will be more likely to click that button.

Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Those customers are random, so they do not have any reason to read your daily posts. Invest in ads targeted for Facebook instead.

Host a giveaway to increase interest to your Facebook page. Reward those who sign up for your newsletter or like your page. It may cost you small amount, but you will have more people to communicate with.

As you can see by now, Facebook marketing is the easiest way to reach large numbers of people. If done right, the success can be massive. Take what you’ve learned here and watch your sales figures climb sky high.