Facebook is a great new opportunity for you to promote your products to millions of people. Facebook can put you back on track. This article will give you excellent Facebook marketing advice.

Always use a professional tone when posting on your business’s Facebook page. Although social media tends to be more relaxed, it is important that you present your business as a professional one. People will trust and respect your business and what you have to say if you maintain a professional tone.

Regular interaction is key. Pay attention when folks make postings on your page. Successful businesses often get their best ideas from potential customers. Your fans are your customers, so always listen to them.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply to them, especially if it is someone who needs customer service or has a complaint.

Take advantage of Facebook ads and all they have to offer. While your updates are certainly helpful, they can generally only get you so far. To extend your reach, use ads to reach outside your normal followers. These will add to the traffic that your product brings.

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer prizes or discounts to your users when they like your page. Always award the prize though; you don’t want to be viewed as dishonest.

Market your business and product on Facebook successfully by having a page that stands out from the crowd. You can do this by making your page colorful or adding lots of photos to it. People on Facebook often like these types of pages instead of plain pages.

Facebook is a great content sharing tool. This can be a formal tool to get your business on the map. Use it in this way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Facebook usually drives up a bunch of traffic.

If you are using Facebook for business, do it professionaly. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. When you keep a professional tone, you are respected more by customers.

Think about purchasing a Facebook ad. You can customize your ad by having people of a certain age or gender view it. If you have a budget, do as much as you want. Additionally, you don’t have to make a commitment that’s long-term. Your ad can end when you choose.

Be selective when it comes to posting updates. If you don’t share content that has value, you won’t keep fans very long. Every piece of content you post should either be helpful, educational, or entertaining. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.

One method for generating interest in your business is by having a giveaway. Offer free samples to your subscribers who share your information with others. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.

Always answer comments and posts that show up on your Wall. If someone goes to the effort to contact your business, you should take the time to talk with them. You should consider a Facebook post like an email or a telephone call.

Try to add value and relevancy to each of your Facebook posts. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Refrain from promoting your brand too much, as this can get frustrating.

Market your business and product on Facebook successfully by having a page that stands out from the crowd. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Facebook users tend to be drawn to these kinds of pages over plain pages.

If you need to turn a failing business around, you may feel like you are under an enormous amount of pressure. Use Facebook as a part of your marketing campaign and watch things turn around quickly. Utilize the great tips from this piece to get a real leg up.