Did you create a Facebook page for your business? If not, then you are seriously underestimating Facebook’s potential for gaining new customers. If it is, make sure you are doing things right. Read on for assistance in developing a Facebook marketing strategy for your business.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Be sure to follow through on any promises you make.

Hold Facebook contests. Offer prizes or special deals to those who like your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Use a contest to build talk about your brand. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Update your Facebook page with the winners, and repeat this any time you want more fans.

You could create a group rather than a page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. Therefore, you will need to pay attention to all postings received. Reply to them, especially if it is someone who needs customer service or has a complaint.

Carefully choose your updates to create more interest. Your followers will become disinterested if you aren’t sharing content that they can use. Make sure your updates are helpful, educational or entertaining. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.

Offer something exclusive if someone “Likes” your page. You can gain a large amount of attention quickly by the use of the “like” button. Try to give a way free items if they are going to ‘like’ your Facebook page. It could also be something like a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.

Host a giveaway to get some extra attention for your presence on Facebook. You should encourage your customers to join by offering a few free products to some of your subscribers. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

Be sure that you’re making posts that have value. Your followers should learn something from what you post or they should be entertained in some way. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

If updates are not relevant to your business, do not share them. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Utilize personal accounts in order to talk about personal endeavors.

See if Facebook advertisements are a good fit. Posting on your page only goes so far. To reach more into your specific channel, you should buy some ads on Facebook. The cost is negligible compared to the potential gains.

When using Facebook to market your business, you may have trouble getting started. Incorporate a Facebook button onto your page. This will allow your customers to navigate more effectively. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.

If your business isn’t on Facebook yet, you should be inspired to change that now. You have learned some helpful advice. Even if you have been on Facebook a while, you can always get better. Just keep using the advice you’ve read here.

Consider Facebook to be a platform in sharing content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Use it in that way for your brand. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. Facebook can bring you lots of traffic.