There are many people worldwide who seem addicted to Facebook. Therefore, it is possible to reach large audiences through Facebook. Keep reading to learn about using Facebook to market your business.
Having a contest is a good way to glean fans. Provide fans with coupons or even a product when they share or Like your page. Always actually send the prize or you’ll ruin your reputation.
You posts should always be professional when you are using Facebook marketing. While social media usually has a relaxed tone, present your business and yourself professionally. Being professional can bring respect.
Blog Posts
Facebook is primarily a means of sharing content. Facebook isn’t just for chitchat, it can also be a serious content platform. Use it in this way. Write real blog posts and promote your blog posts from other channels into your Facebook page. You will see that Facebook really can drive a great deal of traffic.
Be certain that your online content is linked from the Facebook page of your business. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. You can promote it outside your fan base if you feel it is a great offer.
Answer all questions and comments sent to you via Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Share links to your site or FAQs page to help answer common questions.
Keep your page creative and different from other pages. Add pictures and color. Plain pages don’t get the attention professional looking pages do.
Custom audiences allows you to personalize the emails that you send. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
Offer something that is unique when someone “Likes” your Facebook page. A page with many likes will get more attention. Think about offering something that’s exclusive and free to those that like your page. You can run a contest or provide it to anyone who Likes your page. They will click very fast if there is something free in return.
You must build a healthy Facebook fan base. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. The interest in your products will automatically start to skyrocket once that threshold is reached.
Only post updates that are pertinent to your area of business. While current events, political issues or personal problems might be tempting to talk about, you may alienate your fans by discussing them. Stick to your personal profile for these sorts of discussions.
Many different kinds of people use Facebook. If you market your wares on Facebook, you might be astounded by your success. Keep the things you’ve learned about in mind and watch your business grow.
Do not forget your existing audience. Many people concentrate on getting new fans but forget the patrons they have already. For a great marketing campaign, you should respect and appreciate your followers. Doing so creates brand evangelists that will spread the word to others.