Getting directly involved with Facebook is an excellent opportunity to promote your brand and keep up to date with your audience. It is important to learn more about Facebook marketing before launching your campaign. Look over the following Facebook marketing advice prior to beginning your campaign.

The best way to engage your followers is to reply to what they write on your wall or about your company. You need to monitor your wall, and any direct messages you receive. Make sure to respond to both positive and negative feedback.

It is important that your published online content is linked to your Facebook account. For example, link a summary of your blog onto Facebook if you have one. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Set up your blog so that new posts are automatically linked on Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.

Facebook Offers can help you get the word out about a giveaway. Set up your offer and switch it to Promoted Post via your Wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

Create a Facebook ad. Normal posting only adds so much when it comes to promoting services and products. When you want reach, Facebook ads are better. They aren’t too costly, and can make a world of difference.

Custom tabs can help you get more accomplished on your Facebook page. You can easily organize the information available on your page so that fans can find it. For instance, if you have a store, you can create a tab just for that.

Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.

Consider creating a group instead of a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Allow your subscribers to post content on your Facebook page.

Try holding a giveaway to boost interest in your Facebook page. Reward those who sign up for your newsletter or like your page. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.

In exchange for a “like”, give your visitor a reward. People pay attention to a page with a high number of likes. Make it worthwhile to like your page. You could give it out to everyone or just have one winner. If someone sees a chance to get something of value, they will be more likely to click that button.

Answer any questions and respond to comments on Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.

Facebook Marketing

Now that you have read this article, you should be more aware of how to create an effective Facebook marketing campaign. Make sure to tweak everything to better suit your own unique goals. Take time to learn all about Facebook marketing prior to starting your campaign.

A fan base is a must before you begin marketing on Facebook. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. Your conversion rate will climb quickly after you have gained several thousand fans.