Facebook is a great new opportunity for you to promote your products to millions of people. This site alone can make your business successful in a short while. Learn what you can do in the article that follows and use the tips it contains.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Give discounts or prizes to people who share or actively market your page. Always actually send the prize or you’ll ruin your reputation.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. The wording can be relaxed, but the content needs to be professional. When you keep a professional tone, you are respected more by customers.

If you are using Facebook for business, do it professionaly. You can be a bit relaxed but make sure you are still professional. This will help to increase the credibility of your page.

The best way to engage your followers is to reply to what they write on your wall or about your company. You will have to closely monitor your wall and watch for @ messages pertaining to you. Pay special attention to posts that express a complaint or a request for customer service.

Never let spam overrun your page. There are built-in filters that can help you monitor your page. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.

Facebook is a great content sharing tool. Facebook isn’t just for chitchat, it can also be a serious content platform. Use it in this way. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.

Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.

You may wish to create a Facebook group rather than a Facebook page. Groups are like little communities where your fans can interact together. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

It can be very stressful to make positive changes to your business. Start using Facebook to turn your business around. The advice you’ve read should give you a definite advantage.