Facebook marketing is a quality tool used to reach a large audience. Instead of ignoring its ability to help you with your marketing, investigate your options. Learning about Facebook marketing starts by reading the text below.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Prizes will open the eyes of potential customers out there. Be sure to follow through on any promises you make.

Always use a professional tone when posting on your business’s Facebook page. Although social media tends to be a casual venue, your business must be presented professionally. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.

Host a giveaway to get some extra attention for your presence on Facebook. Offer free products or discounts to subscribers when they join. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

Know when to post about your business outside of your own Facebook page. Posting on other people’s pages can attract attention towards your page. Ensure you only attract the good kind of attention you want. Only post things that are worthy of posting. Avoid spamming because this will just annoy people.

Creating a contest for your Facebook page is something that you can have some success with. Get people to join by enticing subscribers with some free items. Just announce a winner and repeat the promotion as necessary.

Always answer comments and posts that show up on your Wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.

A great way to turn visitors into subscribers to to make some content available only to those who subscribe. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.

Does your page stand out from the competition? You can do so by giving your page an attractive and eye-catching design. Plain pages don’t get the attention professional looking pages do.

While it’s a newer way to market businesses and services, Facebook is powerful due to being able to reach a nearly limitless audience. Don’t ignore the possibilities Facebook holds. Instead, embrace them! The tips here will show you how to get the most out of your Facebook marketing efforts.