People probably spend way more hours than they should on Facebook. If you are using it to market yourself, it can be a great tool to use. A ton of people have Facebook and you can attract many new customers if you just know how. This article is going to help you use Facebook in the best way.

If you’re marketing your business on Facebook, you should be professional about it at all times. You can be a bit relaxed but make sure you are still professional. Being professional can bring respect.

Communicate with fans on a regular basis. Be aware of whatever people post on your page. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Do not neglect your following, as they are the keys to your success.

Organize some sort of giveaway to gain attention on your Facebook page. Offer these free items to those who subscribe to your page. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.

Be sure that anything that you post online has a link to your Facebook page on it. If your site has a blog, include a summary and post links via Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

You can quickly expand your viewers on Facebook by holding a competition. Free samples and discounts are another way to attract followers and get them to try your products. Follow through with your prizes and discounts, or you will lose customers.

Facebook marketing involves making sure your page is memorable to users. Put up neat visuals or add some color. Facebook users usually respond better to these pages compared to plain ones.

If you want to target a custom audience, you can do that. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

An ideal way to encourage fans is to always reply to their wall postings. Take a look at your wall daily, and pay attention if someone tags you in a post. Share your thoughts, particularly if it is a customer service issue.

Make sure to put your current audience in the forefront of your priorities. Many people concentrate on getting new fans but forget the patrons they have already. You have to respect your audience if you want to be successful with Facebook marketing. That leads to real engagement in your brand, so don’t forget about these champions of yours!

Giving stuff away is a very effective marketing strategy. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.

Host a giveaway to increase interest to your Facebook page. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. This doesn’t cost much and has the potential to build a significant following for your brand.

Ask your fans for their input. You make people feel important when you keep them involved. You can tap into this by having your community help you with some decisions. For example, if you run a blog you could ask them what kind of posts you should make.

While other people are using Facebook to play games or share quotes, you can use it to achieve your goals. Reading this article can make Facebook a powerful tool in your marketing arsenal. The limits are endless if you use the knowledge you’ve gained.

If you receive a “like” from someone, give them a special offer. Your page can get a great deal of attention when your page is liked. It is appealing to users to get a free gift when they give a page a like. It could also be something like a sweepstakes. If you offer something they want, they will likely click the button.