Do you have a Facebook page for your brand? If you do not, you are missing millions of possible customers. If you do, do all the proper things to get to those clients and avoid doing anything that will be annoying to them. Keep reading to find out how you can develop your Facebook marketing strategy.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Free samples and discounts are another way to attract followers and get them to try your products. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Always be professional when you post on any social media. Although social media presents a casual platform, you and your business must always be presented professionally. Maintaining a professional tone will help people to regard your business with trust and respect.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

Sometimes, you need to post stuff about your brand other places besides your own page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. However, it needs to be the type of attention you need. If you have something good to say you can post on other pages. Make sure that you avoid spamming other pages.

Creating a contest for your Facebook page is something that you can have some success with. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

Choose updates wisely. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Your updates should be educational, helpful or entertaining. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.

A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Those customers are random, so they do not have any reason to read your daily posts. Invest your marketing dollars in a targeted Facebook ad instead.

It is important that all online content is linked back to your Facebook. For example, link a summary of your blog onto Facebook if you have one. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Don’t ignore any comments or posts that appear on your wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Facebook is similar to a phone call, you would respond to that, right?

Provide sign-up forms on your page. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Add colors, logos, photos and interesting apps. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. You should have what you need to begin, so there’s no excuse for not being on Facebook. Whether you are an old hand at Facebook marketing, or just a novice, there is always room for improvement. Use what you learned and watch your business progress.