Everybody has an opinion about what makes for the best Facebook marketing. The trends may seem tempting, but they aren’t truly what you need to engage to create a solid marketing foundation. If you want a great foundation of marketing knowledge, this article is for you.

Contests are a good way to market and get new followers on Facebook. Offer prizes or discounts to your users when they like your page. Be sure that you come through in awarding your prize, or no one will trust you again.

Link all of your published content to your Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

Link all of your content to your Facebook page. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Facebook is a content sharing medium. It isn’t just informal chit-chat, it can be a large content format. Treat it that way. Use Facebook to promote your blogs from other channels. Facebook can drive a ton of traffic to your sites.

Take advantage of Facebook ads and all they have to offer. Routine postings can only get you so far in terms of promotion. Purchasing Facebook ads will help you reach your goals. These ads are not expensive and can quickly increase your followers and your sales.

Always be sure that you’re answering things when people ask you questions or leave you comments. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Additionally, post a link to an article on your site if it can answer their questions.

Always keep your current customers in mind. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. Respect and reward your audience as much as you can. This leads to engagement of your customers who can then spread the word to others.

Don’t neglect the audience you already have. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. For a great marketing campaign, you should respect and appreciate your followers. Doing so creates brand evangelists that will spread the word to others.

Most people take the easy way out and just go with whatever Facebook “trends” are popular. This article doesn’t concern just what is trending but sound advice for your marketing strategies. As long as you use the tips you’ve read here, you’ll find that your campaign goes gangbusters and profits increase.