It’s almost certain that you have relatives who use Facebook. Your older family members are probably on Facebook, too. That being said, do you have clients on Facebook? If you think so, then you may get some use out of Facebook marketing. Keep reading this article so you can develop a marketing campaign that works.

Always respond to comments written about you or to you on Facebook. Monitor your wall daily and make sure to respond to people within 12 hours. Reply back, particularly if it is a complaint or someone who needs service immediately.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. Maintaining a professional tone will help build trust among your customer base.

You could create a group rather than a page. Groups are like little communities where your fans can interact together. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Just get the offer all set up and change it to “Promoted Post.” If the offer is extra special, you can promote it to people that aren’t fans as well.

Make sure that all content you publish online is at least linked to from your Facebook. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Link your Twitter and Facebook pages to have your tweets posted on your page.

Be sure and answer all questions that people post on your Facebook page. Try to answer their question with a helpful answer, and thank that person for contacting you. Share links to articles if they answer questions posed on your site.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers often come and go at random and will not be following posts. Invest your marketing dollars in a targeted Facebook ad instead.

Be sure there is not too much spam on your Facebook page. Even if you aren’t around, you can put filters in place which will monitor and guard your page. You and your page administer can use it to filter keywords of your choice.

You want to increase sales through your Facebook marketing efforts. This is why it’s a good idea to set a goal for how much you’d like to sell by the time the month’s over. Thousands of likes mean nothing if they can’t be converted to real money from sales. If you aren’t seeing appropriate sales, adjust your marketing strategies.

Create a group page for your business. This will group together all of your potential customers. Let groups know about your special discounts and other useful information. This can be a great way for you to know your customers.

Sometimes, you need to post stuff about your brand other places besides your own page. You can garner a ton of attention when you post on other people’s Facebook pages. However, it needs to be the type of attention you need. Only post things that are worthy of posting. Spamming other peoples sites can have negative consequences on your own site over time.

You most likely have your own Facebook, so you will know what your customers will see, what they do and what they wish to know. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. You will get better results when you give more effort.