Facebook is the most popular social media site in the U.S. It is great for communicating with friends and customers. You can take advantage of the paid options for marketing available through Facebook or use the free options for marketing. Whether you use the free options or the paid options, the following advice will help.

A great way to interact with your subscribers is to respond to their comments on your wall. Monitor you wall regularly, and reply to any @ messages. It is especially important to respond quickly to anyone who needs help or posts a complaint.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well. Pay special attention to posts that express a complaint or a request for customer service.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Make a group rather than a page. Groups are like little communities where your fans can interact together. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.

Any content published online should be linked to your Facebook page. Even your blog should link to your Facebook page. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

Facebook Offers allows you to promote contests or free giveaways to your customers. Just create the offer and then make it a Promoted Post. You can promote it outside your fan base if you feel it is a great offer.

Answer questions and comments quickly. Thank them for contacting you, and try to give helpful answers to their questions. Additionally, post a link to an article on your site if it can answer their questions.

Facebook is primarily a means of sharing content. It’s for more than sharing photos and playing games. Create your content with this in mind. Write real blog posts and promote your blog posts from other channels into your Facebook page. You will see that Facebook really can drive a great deal of traffic.

You now have some tips that can help you when marketing on Facebook. Facebook is free, so that is the best part about it. The sooner you get onto Facebook, the better your chances of getting a jump on your competitors. Get ahead of the competition.