Have you been told that Facebook marketing is a must for your business to survive? If you don’t know where to start, don’t worry. This article will help you understand how to use a Facebook campaign to attract customers to your business.

Ask your viewers on a regular basis what they are looking for from you. If a person takes time to post on your page, make a note of what they said. You may be able to use their tips in the future. Remember that customers are the lifeblood of your company. If they desert you, you are toast.

Increase customer engagement by commenting on the things they post on your Facebook wall. Monitor you wall regularly, and reply to any @ messages. Respond to concerns, especially when it is a direct question or product concern.

Creating a contest for your Facebook page is something that you can have some success with. Encourage your visitors to join your page in order to be eligible for some free products. Update your Facebook page with the winners, and repeat this any time you want more fans.

Make sure that you stay active answering the questions on your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. Put a link up to your website should you have something on there that is relevant.

Try putting out some Facebook ads for your business. Normal posts to your Facebook page will only promote your products to your current followers. To really maximize your marketing efforts, you should purchase Facebook ads. They aren’t pricey and they can help.

Increase your Facebook marketing interface’s efficiency by using customized tabs. The tabs let you organize your page information to make it easier for customers to navigate. When you run a contest, put it on its own tab, for instance.

If you want to only target current customers, use “custom audiences”. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

Regulate your page for spam. Filters are available to help stop spam before it even appears. Your administrators can update the filters as new spam is added to your page.

The key to successful marketing with Facebook is having a strong base of fans. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. Large numbers of fans will cause the rate of conversation to skyrocket.

All posts must have great value. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.

Facebook is primarily a means of sharing content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Use it in this way. Spend time producing quality content and use your page to promote these posts. You will discover that Facebook has the ability to draw lots of traffic.

After reading this article, you should not be afraid to do your marketing on Facebook. Now is the time to use the above information by signing onto Facebook today. You will get the attention of your fans as soon as you get started. Begin now!