Would you like to market you business, but don’t know where to start? Check out Facebook. This is a site that may be able to get your message out to tons of people. If this interests you, then you need to follow along with the advice presented here to assist you.
Do not let SPAM overrun your Facebook page. You can put filters in place that will help you to keep things on track when you are away. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.
Having contests are great for increasing your fan base on Facebook, so try to do that. Provide people with prizes and discounts for liking your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Consider creating a Facebook group rather than just a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You could also use a group and a page to get maximum benefits from Facebook marketing.
Be sure and answer all questions that people post on your Facebook page. Make sure to give helpful answers, and thank them for their time. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
Never ignore a message that someone sends you. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Put a link up to your website should you have something on there that is relevant.
Fan Base
One important thing you have to do is to develop a Facebook fan base that’s solid. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. After that threshold has been reached, your conversion rate is going to start marching.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Consider when it’s best to post on pages outside of your brand’s official pages. Posting information on other people’s Facebook pages can garner a great deal of attention. You need to make sure it is good attention. If you feel like you have worthwhile things to say, you should post on other pages. You don’t ever want to be guilty of spamming.
Have a place on your page where people can sign up or subscribe. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.
Do not forget your existing audience. A shocking number of people fight to get new likes instead of catering to their current fans. A respected audience is a happy audience. That leads to real engagement in your brand, so don’t forget about these champions of yours!
Try as hard as you can to respond to people when they leave comments on your page. Both comments posted publicly and those directed to you via email are worth responding to. It’s going to take lots of effort and time on your part, but your subscribers are sure to appreciate a personal touch.
Your website and Facebook page should look similar. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. This will help people to quickly recognize your business. Doing anything else may simply confuse your customers.
Avoid posting updates that are irrelevant to your brand and customers. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. If you need to discuss controversial subjects, save it for your personal page.
You should now have a good understanding of how Facebook marketing can assist you if you spend time working with it. All the tips you have learned will help if you use them. You won’t regret it when your customer base starts growing like crazy.