Do you understand the power of marketing via social media? What do you know about Facebook marketing? Are you a traditional marketer that must update their knowledge? No matter what your marketing prowess may be, this article will teach you a thing or two.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. When a person likes your page, they can enter a drawing to win a great prize. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Consider Facebook as one way to share information. Facebook is not only about socializing; it’s a major source of content. Use it in this way. Cross promote information between your official website, blog and Facebook. You will see great results from using Facebook.

Use the custom tabs to maximize your Facebook marketing efficiency. The tabs will let you present your information in an organized manner. When you run a contest, put it on its own tab, for instance.

Consider buying advertisements on Facebook. You ad can be customized to be shown only to certain ages or genders. You can work within a certain budget, doing as little or as much as you desire. And best of all, you are not committed long term. Your ad can be stopped at any time.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. All that needs to be done is you should get the offer set up and use the Promoted Post option. If the offer is very good you can also promote it to those who are not fans.

Immediately answer any questions and comments that your followers post on your Facebook wall. This will show that you care about what they have to say. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

The goal of Facebook marketing is to increase your overall profits. Setting monthly sales goals can guide your efforts. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If you’re not gleaning business, your strategy needs readjusting.

Use custom tabs to make your page stand out. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. Deals, contests and promotions can be organized with their own tabs.

Never share updates that seem irrelevant to your own content. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. If you wish to share personal information, do so on your personal Facebook page.

It may be tough starting out in Facebook marketing. A good starting point is the addition of a Facebook button on your site. This will give people a simple way to connect with your company and it is not very intrusive. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.

A fan base is something that you will want to expand as much as possible. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. Large numbers of fans will cause the rate of conversation to skyrocket.

Be sure your brand has its own personality. If your posts are boring and stale, your brand appears so as well. Show some personality, but try to make sure you are always professional.

As you can see, the benefits of marketing through Facebook can be immense. They’ll only benefit if they uses these tips, obviously. Begin your campaign with the advice you’ve just read.

Try holding a giveaway to boost interest in your Facebook page. People like free stuff and may life your page for a chance to win something. It will only cost you a small amount of money to garner a lot of attention and new followers.