There are no set ways to market on Facebook. Each company will have a target audience of its own that will have individual needs, wants and likes. This article gives you ideas on how to get started using Facebook marketing to open up these profitable resources.
If you are using Facebook for business, do it professionaly. You can be a bit relaxed but make sure you are still professional. This will help to increase the credibility of your page.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply to them, especially if it is someone who needs customer service or has a complaint.
Facebook Ads
Try out Facebook ads. While your updates are certainly helpful, they can generally only get you so far. To really maximize your marketing efforts, you should purchase Facebook ads. These aren’t expensive, and they can really make a difference.
Make sure that your Facebook page is spam-free. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Page administrators can add keywords into the tool that will help keep things filtered.
Look at Facebook as a great way to post content. Facebook is useful for more than chatting with your friends. Don’t neglect this powerful marketing tool. Compose actual blog postings and make sure your posts are promoted via other channels as well. You will realize that Facebook will help drive high traffic!
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Just get the offer all set up and change it to “Promoted Post.” If the offer is very good you can also promote it to those who are not fans.
In order to make the most of your marketing efforts, build a fan base that is solid. This means that your focus should be on building your follower count until you have around 5,000 people following you. Your conversion rate will climb quickly after you have gained several thousand fans.
You should start a group page for your company. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. Let groups know about your special discounts and other useful information. This is great for you to get to know your customers.
Utilize custom tabs. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, if you have contests, you can create a contest tab with information about them.
Don’t share updates that have no direct relation to your own content. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Use your own personal Facebook account if you wish to do that.
Get your followers involved in your business. They can help you make sound decisions. People enjoy being on the “inside.” There is no greater way to do this than letting your community get involved with the decision making process. For example, if you run a blog you could ask them what kind of posts you should make.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
With your new base of knowledge, you should now be ready to begin. Take this information and create a Facebook campaign that will increase your profits to new heights. The sooner you get planning, the faster your profits will increase if you’re successful.