Getting directly involved with Facebook is an excellent opportunity to promote your brand and keep up to date with your audience. But, you need to understand Facebook marketing before you begin. Start by reading the information discussed in this article carefully and use the tips to help jump start your Facebook marketing plan.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. This means checking you wall for questions or comments regularly. Reply to everyone that you can, and make sure that you’re replying to complaints first.

Consider when it’s best to post on pages outside of your brand’s official pages. By doing this, you’ll be able to gain the attention of people who may not know about your page. But really consider whether it’s the type of attention that’s best, overall. Only post on another person’s profile page if you’re sharing something valuable. Spamming other peoples sites can have negative consequences on your own site over time.

Facebook ads are a great place to start. Regular posting can only do a limited amount when it comes to promoting your business. If you want big results, ads can help you get them. These ads are not expensive and can quickly increase your followers and your sales.

Use the custom tabs on Facebook for greater efficiency. You can easily organize the information available on your page so that fans can find it. If you have a current promotion, make a special tab for that.

Try holding a giveaway to boost interest in your Facebook page. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. It won’t cost you too much money, and you will now have communication with more targeted customers consistently.

Building a fan base is the first step in marketing through Facebook. Having an excess of 5,000 fans is best. Once you gain a large following, you marketing efforts will become much easier.

Never neglect your existing base. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This can help your brand earn real engagement, so do not forget about your champions!

Offer an exclusive product to people who “like” your page. Likes can get your Facebook page a lot of new attention. Consider offering people something free and exclusive if they like your page. You can make it a contest or you can make the gift for all. If you give them something they desire, they’ll easily click “like” for your page.

One of the best marketing tactics is to hold a giveaway. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. It may cost you small amount, but you will have more people to communicate with.

You can offer prizes for Facebook “likes”. Likes can draw new attention to your page. Think about something exclusive and free when someone likes your page. It could be a sweepstakes prize or something offered to everyone. The more benefit they receive, the quicker they will click that button.

Make sure to answer every question or comment left on the wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

Having read this article, you should now have a much more efficient way of approaching Facebook marketing for your company. You can change the way you are doing things if you want more results. Spend some time learning about marketing with Facebook before beginning in earnest.