Facebook ranks as the most popular website in social media. Millions of people use Facebook every day. Due to this, you can put your business on Facebook and use it to show the world what you have to offer. This article shows you how it’s done.

Use Facebook to connect with your customers. Facebook is for more than just idle conversation; it is a primary channel for content. Realize this. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Facebook will bring you a great deal of traffic if you do.

Talk with fans regularly to see what they want. If you have people posting to your page, pay attention to them. Many successful businesses have gotten several marketing ideas from the public. Your fans are the reason for your success, so never make the mistake of ignoring them.

Do not ignore any questions or comments that are asked of you on Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

With custom audiences, you can target your ads more effectively. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Hold Facebook contests. Offer users prizes and discounts in exchange for encouraging people to like your page. Follow through and actually award a prize or you will appear dishonest.

Hold a giveaway promotion to get more followers. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. The cost is low and the returns are high.

Select your updates carefully. Subscribers will lose interest quickly if the content you share isn’t valuable. Every piece of content you post should either be helpful, educational, or entertaining. Facebook Insights can show you what successful updates look like.

If someone posts on your wall, answer them. If someone goes to the effort to contact your business, you should take the time to talk with them. It’s like a phone call: you would never leave it at a message left on your machine, would you?

You can offer prizes for Facebook “likes”. New likes have the opportunity to draw a lot of attention to your page. It is appealing to users to get a free gift when they give a page a like. You could give it out to everyone or just have one winner. They will click very fast if there is something free in return.

Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Leave a good portion of your content visible for both SEO and enticement.

You want to increase sales through your Facebook marketing efforts. Because of this, you need to establish monthly sales goals. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. Your strategy may need adjusted if you do not see the results you hoped for.

As previously mentioned, Facebook has nearly limitless potential for communicating with customers and earning sales. You should now have information that will help you take your business to the next step. You should definitely start planning a Facebook marketing campaign as soon as possible.