Does your business have a Facebook presence? There are tons of clients that go through Facebook on a daily basis. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.

Posts about your business should always be professional. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. Folks will have more respect for what you do if your tone stays professional.

You can quickly expand your viewers on Facebook by holding a competition. Free samples and discounts are another way to attract followers and get them to try your products. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

Take advantage of Facebook ads and all they have to offer. Regular postings only go so far when it comes to promotions of goods and/or services. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They are inexpensive and can pack quite a marketing punch.

Consider Facebook a type of content-sharing venue. Facebook isn’t just for chitchat, it can also be a serious content platform. Create your content with this in mind. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. This will increase your traffic and profit in the long run.

You can get additional interest to your Facebook campaign when you use a giveaway. Encourage people to subscribe by giving something away to some of them. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If it’s a good deal, you can give it to people that do not even like your page yet.

Make sure that you stay active answering the questions on your Facebook page. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Never hesitate to share links to the site if there is an article that is on point in answering their question.

You need to have a unique Facebook page if you use it for marketing purposes. Use many colors and images relating to your product. Users on Facebook are attracted to these pages over plain ones.

Custom tabs can help you make your Facebook marketing strategies more efficient. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For instance, use a custom tab for any contests you might run.

If your business does not yet have a Facebook page, you should have the desire to come up with one, now that you have read this article. You have the tips, so put them to use. There is always room to improve, even if you have some Facebook experience. What you’ve just learned will help.

Avoid allowing spam to take over your Facebook page. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. You will be able to set up a list of keywords that will be filtered off of your page.