Millions of people use Facebook every day. It is likely that you are a subscriber as well. If you own a business, you need to be aware of how to reach all those people so that you can harness an entirely new customer base. The following tips will teach you more about Facebook marketing.

Talk with fans regularly to see what they want. You should be taking note when people make posts on your Facebook page. Successful businesses often get their best ideas from potential customers. This makes it important that you give back to your fans and don’t ignore them because they helped you achieve success.

When using Facebook to market your business, always remember to post in a professional manner. Although social media is relaxed, you should never post anything that could be deemed unprofessional. If you stay professional, people will trust you.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. When a person likes your page, they can enter a drawing to win a great prize. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. Take a look at your wall daily, and pay attention if someone tags you in a post. Pay special attention to posts that express a complaint or a request for customer service.

You should give a product or service away to get people interested. You can encourage buyers to join when you offer some free products to your regular subscribers. Put the list of winners on your wall, and keep doing this every time you have a contest.

Try your hand at Facebook ads. Regular posting can only do a limited amount when it comes to promoting your business. If you want big results, ads can help you get them. They are affordable and effective.

You need to have a unique Facebook page if you use it for marketing purposes. Use many colors and images relating to your product. These pages are more enticing.

Link all of your published content to your Facebook. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Make a group rather than a page. Facebook groups are a great way to get people to interact more. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

Facebook Offers lets you provide freebies or host contests easily. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. A good offer will appeal to potential customers as well.

Try your hand at Facebook ads. Posting on your page only goes so far. To gain even more customers, you should use Facebook ads. They don’t cost too much, but they are effective.

Increase your Facebook marketing interface’s efficiency by using customized tabs. The tabs let you organize your page information to make it easier for customers to navigate. For instance, if you have contests, you can create a contest tab with information about them.

Why not buy an advertising space on Facebook? Ad customization options for age, gender and more can help you. You may also use a given budget and do a lot or a little as you can manage. Also, there is not any long-running commitment involved. The ad can be stopped at any time.

Keep your Facebook page from becoming covered with spam. Sites that are riddled with spam can end up turning potential customers off. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

Reading this article should provide some great information about how to take advantage of Facebook marketing. By using this advice, you will realize just how easy and effective this practice can be. Begin today and enjoy your success.