Getting directly involved with Facebook is an excellent opportunity to promote your brand and keep up to date with your audience. You do, however, need to know a few things about how Facebook marketing works before you dive in. Start by reading the information discussed in this article carefully and use the tips to help jump start your Facebook marketing plan.

Contests are a good way to market and get new followers on Facebook. You could throw a photo contest, for instance, with customers using your product in unusual ways. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

Reply to followers when they write something on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Respond to concerns, especially when it is a direct question or product concern.

Use a giveaway in order to drum up attention and interest on Facebook. Offer free products or discounts to subscribers when they join. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Your Facebook page needs to be monitored for spam at all times. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

Try developing a group rather than a page. Facebook groups are a great way to get people to interact more. Allow your subscribers to post content on your Facebook page.

Always answer all the questions and comments sent to you via Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Remember the audience you already have. There are people that just want likes and then they forget about existing fans. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. This engages your consumers with your brand, so you can’t forget who your champions are.

Increase your Facebook marketing interface’s efficiency by using customized tabs. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. For example, if you are holding a contest, you can include a tab for the contest information.

You should have a better idea of how you can develop an efficient Facebook marketing campaign after going over this article. Remember to adapt your strategies in function of the niche you want to target for better results. You need to take your time when you are working on your page.