Facebook has millions of users. You are quite likely a member yourself. As a business owner, you can use Facebook as a tool to market your brand. The following tips will get you started.
Keep your page creative and different from other pages. You can do so by giving your page an attractive and eye-catching design. Facebook users usually respond better to these pages compared to plain ones.
In order to know what your fans are looking for, frequently interact with them. Pay attention when folks make postings on your page. You may be able to use their tips in the future. Your fans are the reason for your success, so never make the mistake of ignoring them.
Blog Posts
Facebook is a great place to share information. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it that way. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook will bring you a great deal of traffic if you do.
Creating a contest for your Facebook page is something that you can have some success with. Offer these free items to those who subscribe to your page. Put the list of winners on your wall, and keep doing this every time you have a contest.
Utilize custom tabs. The tabs let you organize your page information to make it easier for customers to navigate. For instance, if you have contests, you can create a contest tab with information about them.
Learn how to build a fan base. Wait on marketing your products until you have a fan base. Large numbers of fans will cause the rate of conversation to skyrocket.
Consider Facebook a type of content-sharing venue. It is not just a place for chatting, but a great place to share content too. Treat it as such. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Facebook usually drives up a bunch of traffic.
Know when you should and shouldn’t post on other walls. You can gain attention from others’ Facebook pages. Remember that the comments you leave on another page should be professional in nature. Only post to another page when it is valuable content. Do not ever do spam posts.
Be very carefully about the updates you post. People will lose interest right away if you are not posting any valuable content. Make sure your updates are fun or helpful. Look into using Facebook Insights to discover what posts are really the most popular with your audience.
If you want to only target current customers, use “custom audiences”. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Don’t ignore any comments or posts that appear on your wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.
The goal of using Facebook is to garner more sales. Setting monthly goals will help you do this. It is good to garner lots of “likes,” but you also want to convert them to sales. If you aren’t seeing appropriate sales, adjust your marketing strategies.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Don’t hide too much of your site, as search engines won’t be able to crawl anything that is hidden.
Give your followers something to sign up for. If you provide an incentive for registering, you are likely to gain more interested followers. Consider holding a contest or sweepstakes.
Now that you’ve read this article, you have more information about how you can start to use Facebook marketing. By using this advice, you will realize just how easy and effective this practice can be. Begin right away, and you are sure to be impressed.
Use the focus of your business as the basis for creating a group. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. You can give your customers valuable information and let the whole group in on deals and promotions. You will feel much closer to your customers if you do so.