Do you have a Facebook page for your brand? If not, you are missing out on a lot of people that might buy your products. If you do have it, make sure you are doing it the right way. Keep reading to learn about what the experts are doing on Facebook.

Make sure you talk to your fans regularly in order to find out what they want from your business. If a person takes time to post on your page, make a note of what they said. Many successful businesses have gotten several marketing ideas from the public. Your fans are the reason for your success, so never make the mistake of ignoring them.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Provide fans with coupons or even a product when they share or Like your page. Always actually send the prize or you’ll ruin your reputation.

Consider buying a few Facebook ads. Posting on your page only goes so far. Ads can reach further into your target market and draw customers to your page. They don’t cost a lot of money and they can make quite the difference.

Make your Facebook marketing page more efficient by using the custom tab options. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. Deals, contests and promotions can be organized with their own tabs.

Link all of your content to your Facebook page. Link post summaries of blog entries from your site onto Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Consider purchasing Facebook ads. They can be customized to target folks of given ages or gender categories. If you have a budget, do as much as you want. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. The advertisement can he halted at any time.

Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Try getting into Facebook ads that are targeted instead.

Facebook Offers give you a way to promote yourself. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. This will encourage people to come to your page.

Of course, you want your Facebook marketing efforts to pay off. Setting monthly sales goals can guide your efforts. This will help you focus on what you need to do to gain more sales. Change your strategy if you aren’t getting the business you are looking for.

Give your audience a spot on where they can sign up to your Facebook page. If you give the audience something when they sign up to get marketing messages from you, it can lead to potential customers becoming paying ones. Use this to hold sweepstakes or offer coupons.

Always take the time to answer any questions and address any comments made to you through Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Additionally, post a link to an article on your site if it can answer their questions.

Avoid posting non-related updates that don’t enhance your content value. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Personal news and interests should be kept for a separate personal Facebook page.

If your business isn’t on Facebook yet, you should now be inspired to get it there. You ought to have the tools needed to begin, so start your journey with Facebook right away. Regardless of your history with Facebook, there is always room for improvement. Use the tips you just read to help you.

If you want to only target current customers, use “custom audiences”. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.