Are you advertising on Facebook? If not, you have no way of reaching out to millions of people who could turn into customers. If you are, do you know the best practices for marketing there? Keep reading to learn how to come up with a successful Facebook marketing campaign.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
In order to know what your fans are looking for, frequently interact with them. If you have people posting to your page, pay attention to them. There are a lot of popular businesses that get marketing tips from their fans. Do not ignore your fans, because you would not be very successful without them.
Generate a buzz by offering a freebie through Facebook. Offer free samples to your subscribers who share your information with others. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
It is important that your published online content is linked to your Facebook account. If your site includes a blog, have it automatically summarized and linked on your Facebook. Link your Twitter and Facebook pages to have your tweets posted on your page.
Give away free items to loyal or potential customers. Offer these free items to those who subscribe to your page. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.
Consider Facebook as one way to share information. It isn’t just informal chit-chat, it can be a large content format. Use it in that way for your brand. Post real blog posts to promote your posts from other media channels to your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is good enough, promote it to those who aren’t fans, too.
Make sure your Facebook page isn’t being inundated with spam. You can put filters in place that will help you to keep things on track when you are away. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
Be sure and answer all questions that people post on your Facebook page. Thank people that answer questions for you or provide other valuable information. Do not hesitate to share a link to your site if an article or page perfectly answers their question.
Think about buying Facebook ads. They can be customized to target folks of given ages or gender categories. You can also work within a budget and do as much or as little as you would like. There are no long-term commitments. The ad can be paused, discontinued or deleted at any time.
Facebook is a great content sharing tool. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it that way. Use Facebook to promote your blogs from other channels. You will realize that Facebook will help drive high traffic!
Facebook Pages
You need to know when you should post about your products on your page. When posting on other’s Facebook pages, it can get you significant attention. Make sure it is the good kind. Post to other Facebook pages when you have something worthwhile to say. You don’t ever want to be guilty of spamming.
Make sure to respond to all comments and inquiries sent to your Facebook page. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. If you have a page on your site that holds the information they need, share the link with them.
If you’re not already using Facebook to promote your business, you probably will now. You should now have all that you need to begin your Facebook marketing campaign. Even if you have been on Facebook a while, you can always get better. Use the tips you just read to help you.