How much do you know about online marketing? How much online marketing knowledge pertains to Facebook? Are you more familiar with older marketing method and want to become more current? No matter your level of expertise, the tips in this article can help you.

Contests can be used to your advantage. Reward them with prizes and incentives if they like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Talk with your fans often to get their feedback on your products. If they post items on your page, keep them in mind. You may be able to use their tips in the future. Your fans are your customers, so always listen to them.

Consider Facebook ads. Your products or service will only receive so much promotion from your normal postings. Purchasing Facebook ads will help you reach your goals. They are not expensive, and can make a substantial difference.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. Add pictures and color. These pages are more enticing.

Hold Facebook contests. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Always award the prize though; you don’t want to be viewed as dishonest.

Make sure that you stay active answering the questions on your Facebook page. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Never hesitate to share links within your Facebook page to address a visitors needs.

Use care in selecting your updates. If your updates have no value, your subscribers will lose interest fast. They want to read something interesting or that entertains them. Look into using Facebook Insights to discover what posts are really the most popular with your audience.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. It is especially important to respond quickly to anyone who needs help or posts a complaint.

In return for a “Like”, provide an exclusive reward. Likes can get your Facebook page a lot of new attention. Think about offering something people are going to be interested in. You can make it a contest or you can make the gift for all. If you provide the chance to get something valuable, they will not hesitate to click the button.

Have a place on your page where people can sign up or subscribe. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Use this to hold sweepstakes or offer coupons.

It is important that all online content is linked back to your Facebook. If your site has a blog, include a summary and post links via Facebook. Also, use your Twitter page to link up to Facebook.

Consider creating a Facebook group for you company. That can be a meeting place where you are able to answer questions and where you and customers can interact. Also, you can use this as a platform for revealing deals. This is a really good way to engage your customers.

Use real resources when marketing on Facebook. Facebook is a popular site and marketing on it takes time. Putting this task on the desk of an overworked employee won’t cut it. Instead, find someone who has the time and resources need to effectively run your Facebook page.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You may do this through your choice of page color and the addition of graphics. These types of pages certainly do attract more attention.

This article will help traditional marketers update their marketing strategies, thus staying on the top of the marketing game. But, the above advice needs to be used properly. Start using this advice to market on Facebook today.