Are you prepared to go head to head with the competition and beat them? Do your competitors market via Facebook and you don’t? Do you want to better their campaigns time and time again? This will take some real effort and education, and you can get the latter right here.

Always post a link to any new content on your site to your Facebook wall. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.

You posts should always be professional when you are using Facebook marketing. You want to ensure that you always keep your page professional because it is a reflection of your business. If you stay professional, people will trust you.

Consider Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. To achieve real results deep into your customer base, Facebook ads may be ideal. They don’t cost a lot of money and they can make quite the difference.

Do not let spam overtake your page. You can monitor your page by using filters, even if you are not online. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

Depending on your needs, a Facebook group may work better for you than a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Allow your subscribers to post content on your Facebook page.

When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. Depending on the offer, you may even want to promote it to people who aren’t followers.

A fan base is something that you will want to expand as much as possible. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit that mark, your conversions will start happening rapidly.

You can improve the value of your Facebook page by changing the tabs to suit your business. You can easily organize the information available on your page so that fans can find it. For example, if you are holding a contest, you can include a tab for the contest information.

Sometimes, you need to post stuff about your brand other places besides your own page. You can gain lots of attention by doing this. Remember that the comments you leave on another page should be professional in nature. Only post on another person’s profile page if you’re sharing something valuable. Make sure that you avoid spamming other pages.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Random customers have no incentive to keep up with your posts. Instead, pay for Facebook ads that target customers for you.

Facebook ads can be a good investment. You can tailor your ad so that only people of specific age or gender criteria see it. You can set a budget and work only as much as you want to. One of the advantages is that a long term commitment is not required. When the promotion is over, you can put an end to your ad.

Your Facebook page should look like it is related to your webpage. For instance, use the same colors in both places. It will help people relate your page to your brand. Straying too far from your original design can end up backfiring.

As you can see, with a little know-how, you can soon out-market the competition on Facebook. They can learn from you. Use the important tips you learned today to help you in your marketing endeavors.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Use targeted ads on Facebook instead.