People probably spend way more hours than they should on Facebook. However, it can be used as a great marketing tool. There are millions of users on Facebook – all potential customers. The following article will teach you all there is to know about Facebook marketing.

Contests are a fantastic way to increase interest in your company. Provide people with prizes and discounts for liking your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Contests can be used to your advantage. Offer up discounts and prizes in return for having your customers like your Facebook page. Follow through with your prizes and discounts, or you will lose customers.

Facebook ads are a great place to start. Routine postings can only get you so far in terms of promotion. If you want big results, ads can help you get them. They generally do not cost a lot, and they can help you a lot.

Consider Facebook a type of content-sharing venue. This can be a formal tool to get your business on the map. Use it in this way. Write some actual blog posts and then promote them via other channels through your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.

Always post a link to any new content on your site to your Facebook wall. If you write a blog, make sure that new posts appear on Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.

No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Look into a Facebook advertisement to sell your product. They can be customized to target folks of given ages or gender categories. There are many budget tools to work with as well. This is a valuable tool as you do not have to commit funds long-term to the advertisement. Your ad can end when you choose.

You must have an attention-getting page so that your page is set apart from the rest. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.

Hold a giveaway promotion to get more followers. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. You won’t lose much money, and you will be able to communicate more with your customers than before.

Most people use Facebook to play Farmville or share LOLcats, but that doesn’t mean you can’t use it for something more lucrative. Now that you’ve read this article, Facebook is one of the most powerful tools in your arsenal. If you take advantage of the things you’ve learned, you’ll be able to do incredible things.

You need a good fan base when you are using Facebook as a marketing strategy. This means that your focus should be on building your follower count until you have around 5,000 people following you. When you hit that mark, your conversions will start happening rapidly.