Many people have an interest in marketing through Facebook, as it is such a popular site. If you are thinking about using this marketing method, you should know some thing before beginning. This article contains valuable information on conducting a social media marketing campaign.

When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. Add colors, logos, photos and interesting apps. Most users on Facebook are visual.

Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. You could throw a photo contest, for instance, with customers using your product in unusual ways. Always award the prize though; you don’t want to be viewed as dishonest.

Keep spam off of your Facebook page. There are some filters that can be put into place if you can’t monitor your site all of the time. Page administrators are able to put keywords in that will be filtered out.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. A good offer will appeal to potential customers as well.

Don’t forget about your existing audience. Many people concentrate on getting new fans but forget the patrons they have already. Your audience should feel respected. Doing so creates brand evangelists that will spread the word to others.

Make sure you answer posts and comments on your wall. Respond to those who have taken the time to contact you. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

Of course, you want your Facebook marketing efforts to pay off. To keep you on track, set short term sales goals. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. Monitor your progress and tweak your strategies when you find they are not effective.

Ask followers to suggest topics or ask for their opinions on company decisions. Folks like feeling as though they are part of the process. If you ask your customers what they want it will help your campaign. If you blog, ask fans what they want to hear about.

Make sure any posts you list have value. Your followers should learn something from what you post or they should be entertained in some way. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

It’s easy to see from the above that it is not as hard as you thought to use Facebook to promote your business. You just have to keep in mind that you’re not going to see success in one or two days. Over time, you will see the efforts of your marketing techniques shine through.

It is of critical importance that you make some serious efforts to keep your audience informed on your Facebook page. Do not post more than five times a day with updates. Make sure your updates are content rich and are filled with information that your customers and followers would like to read.