As a marketing platform, Facebook is available to any business in any part of the world. Whether you want to reach out to the elderly in the U.S. or the youth of Brazil, you can do it all and more. Use the tips here to build a successful Facebook marketing campaign no matter the audience.

Interact with your existing audience. In the rush to get new customers, many companies inadvertently take their old customers for granted. Respect and reward your audience as much as you can. This gets customers truly engaged in your company.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You only need to set up the specific offer and then promote it on your page. Depending on the offer, you may even want to promote it to people who aren’t followers.

Look into buying ads through Facebook. You can customize your ad by having people of a certain age or gender view it. You are also able to keep the ad within a particular budget, spending however much you want. Additionally, you don’t have to make a commitment that’s long-term. You have the ability to stop the ad at your convenience.

Be aware of when it is appropriate to post on other Facebook pages. You can get some attention by posting on other pages. You need to make sure it is good attention. If you do post, only post worthwhile things. Spamming other peoples sites can have negative consequences on your own site over time.

Custom tabs can help you get more accomplished on your Facebook page. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. When you run a contest, put it on its own tab, for instance.

Hold a giveaway to entice customers. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” You will have the chance to communicate with a large amount of people.

Be very carefully about the updates you post. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Make sure your updates are helpful, educational or entertaining. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.

If you want to target a custom audience, you can do that. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Consider creating a Facebook group for you company. Your customers can engage, get their questions answered and shop for everything they need all in one place. You can let your group know about special discounts, as well as other information that is useful to them. A Facebook page will allow you to get to better know and understand your customers.

It’s not easy to start when it comes to this form of marketing. The first step is usually to add Facebook buttons and links on your site. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. Once they like your Facebook page, you can give updates on your business.

The key to successful marketing with Facebook is having a strong base of fans. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. Your conversion rate will climb quickly after you have gained several thousand fans.

There are a lot of ways to interact with people on Facebook, so it is important for you to figure out what works best for your business. The strategies posted here are what you need to focus on. You just need to start utilizing them on your own behalf.