Is your business on Facebook? If you don’t, then you’re going to miss out on a lot of potential customers. If you are, do you know the best practices for marketing there? Continue to read to learn about developing your Facebook marketing strategy.

You need to interact with your customers so that you are in touch with them. Pay attention to any posts that people make. There are a lot of popular businesses that get marketing tips from their fans. Your fans are the reason for your success, so never make the mistake of ignoring them.

Create a Facebook ad. Normal posts to your Facebook page will only promote your products to your current followers. To extend your reach, use ads to reach outside your normal followers. They are inexpensive, and can make a big difference.

When you market your business on Facebook, post professionally. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. If you keep it professional, you will gain the respect and trust of your clientele.

Link all of your published content to your Facebook. For example, link a summary of your blog onto Facebook if you have one. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. This can be done by using colors and photographic elements. An appealing page is much more enticing than an ordinary page for Facebook users.

Would a group better suit your needs than a page would? This can encourage subscribers to make a community online and communicate regularly. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You only need to set up the specific offer and then promote it on your page. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Just set the offer and choose to make a Promoted Post. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

A fan base is a must before you begin marketing on Facebook. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. The interest in your products will automatically start to skyrocket once that threshold is reached.

Use the custom tabs to maximize your Facebook marketing efficiency. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. When you run a contest, put it on its own tab, for instance.

Make sure any posts you list have value. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Don’t do a hard sell though.

Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. Some segments of the population actually prefer other sites. Learn about your audience first and then determine if they are avid Facebook users.

No Facebook marketing campaign will succeed unless people see it, so you should concentrate on building a solid following first. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After that threshold has been reached, your conversion rate is going to start marching.

If your business is yet to be on Facebook, with any luck, you know have the inspiration to proceed. You should have what you need to begin, so there’s no excuse for not being on Facebook. Whether you are an old hand at Facebook marketing, or just a novice, there is always room for improvement. Use what you learned and watch your business progress.