You’ve probably heard along the way that Facebook is an excellent place to market your brand, product, or service. There is no need to worry if you are unsure of what that entails. This article can explain it all so that you can make a successful campaign on Facebook to attract the customers you need.

Contests are a fantastic way to increase interest in your company. Provide fans with coupons or even a product when they share or Like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

In order to know what your fans are looking for, frequently interact with them. If people post things on your page, take note. Many successful businesses have gotten several marketing ideas from the public. Your fans are the reason for your success, so never make the mistake of ignoring them.

Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. Take a look at your wall daily, and pay attention if someone tags you in a post. It is especially important to respond quickly to anyone who needs help or posts a complaint.

Depending on your needs, a Facebook group may work better for you than a page. Groups are like little communities where your fans can interact together. You could even set up both a group and a page if you would like and if it makes sense for your business.

Facebook is a great way to share your content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it as such. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You will realize that Facebook will help drive high traffic!

When you use custom audiences, you are able to target your ads to them by using their email addresses. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Do not forget your existing audience. Many people concentrate on getting new fans but forget the patrons they have already. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. That leads to real engagement in your brand, so don’t forget about these champions of yours!

Consider creating a group instead of a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. This will also give you the ability to inform your subscribers of updates.

Companies like car dealers may not need a page on Facebook for their business. These clients only show up every now and then, so they are not interested in following daily posts. Instead, invest your time in creating targeted Facebook ads.

Try to add value and relevancy to each of your Facebook posts. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Don’t be too much of a salesman, however, or people will get tired of your updates.

Use the custom tabs on Facebook for greater efficiency. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, if you have contests, you can create a contest tab with information about them.

Only post updates that are pertinent to your area of business. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. If you are going to put up personal things, do it on your personal page.

With all of these tips, you now are ready to tackle some Facebook marketing. Log into Facebook now and begin using the advice you just received. You will gain your customer’s attention quickly if you begin using Facebook as soon as possible. Start right now!

If you want to only target current customers, use “custom audiences”. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.