Facebook offers numerous opportunities to connect and communicate with new and existing customers. People can’t get enough interpersonal communication, so social media growth continues to skyrocket. Use this to your advantage and utilize Facebook as a way to introduce your business to the world.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offers can include discounts and prizes for users “liking” your page. Be sure to follow through on any promises you make.
Talk with fans regularly to see what they want. If a person takes time to post on your page, make a note of what they said. Lots of successful companies have implemented useful marketing strategies from their consumers. Do not ignore your fans, because you would not be very successful without them.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. You may do this through your choice of page color and the addition of graphics. Facebook users usually respond better to these pages compared to plain ones.
Facebook is a great way to share your content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Think of it as such. Spend time producing quality content and use your page to promote these posts. You’ll find that Facebook tends to drive a lot of traffic!
Having contests are great for increasing your fan base on Facebook, so try to do that. Provide discounts and prizes to those who give your page a “like.” Follow through and actually award a prize or you will appear dishonest.
You could create a group rather than a page. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can have both a group and a page, the page for updates and the group for interactivity.
Create custom tabs on your business Facebook page. Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. When you run a contest, put it on its own tab, for instance.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. Depending on the offer, you may even want to promote it to people who aren’t followers.
Social Media
Do you want to use social media to increase business? Social media usage is extremely widespread; use Facebook and other tools to help your business grow using this platform. Use what you’ve learned in this article if you wish to reach out to a large group of people.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.