Do you want to compete with similar businesses? Are they already marketing on Facebook and you want to as well? Are you motivated to top their campaigns each and every time? This will take some real effort and education, and you can get the latter right here.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. Adding great photos and unique color combinations really helps. Facebook users tend to be drawn to these kinds of pages over plain pages.

Any content published online should be linked to your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. Also, use your Twitter page to link up to Facebook.

Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If it’s a good offer, it can be promoted to non-fans.

You must build a healthy Facebook fan base. Having an excess of 5,000 fans is best. After that, you are sure to see a big jump in conversion rates.

Use custom tabs to make your Facebook page more efficient. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, you can have a contest tab if you’re running a contest.

Try holding a giveaway. Offer a free gift to people who opt in to your newsletter or like your social media pages. It will not cost you much money, but the communication opportunity with customers is invaluable.

Be judicious about your updates. If you don’t share content that has value, you won’t keep fans very long. They want to read something interesting or that entertains them. Facebook Insights can show you what successful updates look like.

Don’t neglect your existing audience. Some marketers focus on getting new subscribers instead of taking care of their exist audience. For powerful Facebook marketing, you need an audience that feels respected. That leads to real engagement in your brand, so don’t forget about these champions of yours!

Offer an exclusive product to people who “like” your page. You can glean a lot of attention through Facebook likes. Consider offering people something free and exclusive if they like your page. This will grab people’s attention rather than asking them to like the page. If you give them something they like, they will probably not hesitate to “like” you.

As you can see, with a little know-how, you can soon out-market the competition on Facebook. You may now even know more than they do! Use this advice to be able to reach the masses.

Facebook advertisements can help your marketing goals. You can make it so that your ad is sent to certain kinds of people, like those that fall in your target market. Your budget can be your guide. And best of all, you are not committed long term. When the promotion is over, you can put an end to your ad.